How to Grow Your DEI Consulting Business
How to Grow Your DEI Consulting Business with the Culture and Belonging Survey
Hello, I'm Roy Gluckman, a DEIB (Diversity, Equity, Inclusion, and Belonging) facilitator, consultant, and program designer with over a decade of experience. Today, I want to introduce you to a powerful tool that can help take your DEI consulting business to new heights: the Culture and Belonging (C&B) survey.
In recent years, the DEIB, OD (Organizational Development), People, and Culture category has experienced exponential growth. While this expansion has created opportunities for more practitioners to enter the market, it has also led to increased scrutiny. Many have raised concerns about the lack of rigor in DEIB, People, and Culture interventions and the challenge of measuring behavior and culture change within client organizations. Additionally, the practitioner community itself can be fragmented due to different approaches and philosophies.
The Importance of Assessment: Assessment is a critical component of any successful change journey. Understanding the current state of the employee experience within your client's organization is essential. It helps identify areas of strength and areas in need of improvement, guiding the development of effective solutions. Moreover, measurement is not only valuable for practitioners but also for clients who rely on key performance indicators (KPIs) to track progress.
Challenges in Assessment: While assessment is fundamental, creating comprehensive surveys can be a daunting task. It requires time, expertise, and resources that not all practitioners possess. This can create a barrier, especially for smaller practitioners or those working with clients with limited budgets.
Introducing the Culture and Belonging Survey: To address these challenges, I've developed the Culture and Belonging (C&B) survey – an assessment tool designed to empower DEI consultants like you. The C&B survey measures an organization's culture, inclusivity, and a sense of belonging through a user-friendly and well-researched employee survey.
Key Survey Categories: The C&B survey assesses five key touchpoints within the employee experience:
My Identity: How employees see and experience themselves within the organization.
My Career: Whether employees feel their workplace promotes career advancement and overall satisfaction.
My Organization: The overall experience and relationship employees have with the organization as a whole.
My Manager: The overall experience and relationship employees have with their managers or direct supervisors.
My Colleagues: The overall experience and relationship employees have with their colleagues.
The survey comprises 72 short, simple, yet powerful questions and takes less than 15 minutes to complete. Its human-centered approach allows participants to identify themselves fully and anonymously, capturing a wide range of diversity dimensions.
Unlocking Data Insights: The power of data lies in its analysis, and the C&B survey comes with an intuitive and easy-to-understand data dashboard. This dashboard empowers you and your clients to interpret survey results effectively. You can use it to build a compelling narrative, identify focus areas, and outline strategies for positive change.
Growing Your DEI Consulting Business: So, how does the C&B survey help grow your DEI consulting business?
Branding: You can offer your clients a fully branded survey experience, aligning your branding with your client's branding for a professional and personalized touch.
Client Acquisition and Retention: Adding the C&B survey to your service offering enhances your ability to acquire and retain clients. It demonstrates a level of sophistication in your approach to behavior and culture change.
Confidence and Impact: Measurable client data gives you the confidence to move forward in client relationships and develop effective solutions. It also allows you to measure the impact of your interventions, a key factor in retaining and attracting clients.
Experience the C&B Survey: To experience the C&B survey and data dashboard for yourself, please navigate to the demo page.
The Culture and Belonging survey is a valuable tool for DEI consultants looking to expand their practice and offer impactful solutions to clients. It streamlines the assessment process, enhances your professional image, and ultimately contributes to the success of your DEI consulting business.
